(image credit: www.mercyships.org) Newcastle-upon-Tyne, UK (March 30) --
For the first time in its thirty-year history, Mercy Ships International has announced the rollout of an Africa Mercy photograph that has not been poorly Photoshopped.
The global charity's website developers rushed this week to purge the site of previously released images of the latest Mercy Ship. Other teams were working furiously to ensure that future brochure printings would prominently feature the new photo.
A Communications Department official, speaking on condition of anonymity, described the event as "breathtaking" in its significance for the agency's PR efforts. "It's huge," said the official. "I mean, finally - no more questions like 'Why is it sailing backwards?'. Thank you, God."
The official pointed out that several Photoshopped versions of one previous image - the agency's only photo of the ship afloat and unmoored - had failed to remove obvious signs of a stern wake from the bow. "It was supposed to look like it was sailing forward under this pretty sunset, but you could still tell it was actually being towed backwards across a river. It was pretty bad."
Rank-and-file Mercy Ships personnel had also long expressed embarrassment in private at giving tours to visitors who expressed surprise at seeing a rusty black ship in a brown river, while several PR photos clearly depicted a gleaming white ship hovering motionless in a sparkling azure sea.
Other discrepancies were also apparent. Some could actually be seen to change from image to image as real-life work progressed (or did not progress). A square bow overhang disappeared completely several years ago, then reappeared in modified form as it became clear the shipyard's blueprints called for it to stay. "Yeah," added one former deckhand, "plus, some people kept asking me why the big trapezoidally shaped Times New Roman web address wasn't printed on the side like it was in one of the pictures. I never knew what to say to that."
It was uncertain whether the new photo would completely supersede earlier images in the agency's PR materials, but the communications official indicated that it might not, at least not yet. "They've just got too much invested in those old Photoshops to let go so soon. They'll be around."
Two of the most widely disseminated images of the Africa Mercy can be seen below. Mercy Ships officials were unavailable late Friday for comment.
(all images credit: mercyships.org)